Creating a strong online presence requires knowledge, determination, and patience. Most business owners simply don't have the time to stay up-to-date with marketing trends and implement them into their business. That's why they hire an experienced marketing team to help them gain exposure. The keyword here is "experienced". Hiring the wrong digital marketing agency to manage your digital world could turn out to be a huge waste of time, money, and could set the marketing efforts of your company back months... or even years.
In this blog, we'll discuss the importance of establishing a strong online marketing foundation before relying on Google or social media ads to maximize the visibility of your company.
Unless you have years of website management experience, knowing what to look for in a quality website will be challenging. What separates the poor, good and great websites from each other are details.
- How is the content on the website?
- Are there grammatical errors?
- Are the images original and are they titled properly?
- Do you have video and blog pages?
- Are there quality links on every page?
- Is it a good overall user experience?
These things are just the tip of the website iceberg and are key ingredients when attempting to create a solid online marketing foundation.
If you're an entry-level digital marketing professional, you might not be aware of the importance of joining online directory listings. Selecting quality directory listings will help your SEO (Search Engine Optimization) efforts by increasing your ranking. Search engines tend to give more "credit" when quality links are directed back to your website. Populating the correct listings is a fundamental way to help your business get recognized by the worlds leading search engine, Google.
Google My Business
Does your small business have a Google My Business? If so, are you maximizing the full potential of this platform? Understanding the impact Google My Business can have is important. Utilizing the tools can help enhance local SEO, make interacting with customers seamless, and allows business hours, the location, products, and much more to be visible to your audience.
Google My Business is an effective tool that your business should be utilizing. If you don't have one for your business, it's important to hire a reputable digital marketing agency to build and manage one for you.
There are numerous social media platforms out there (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Etc.). Social media can be a part of a strong online marketing foundation if it's managed properly. Simply uploading an image with a half-hearted caption simply won't help your business. Developing a schedule and posting original content will make your profiles look organized and creative while setting the tone for your company's message.
Once you establish and implement an organic plan on social media, you can begin to strategically promote your business via ads on these platforms.
Master Website Planners
This might sound trivial, but having a digital marketing team that has your back is extremely important. What do we mean by "have your back"? Everything we do at Master Website Planners has our clients' best interest at heart. We have decades of experience in this industry and have seen what works and what doesn't. Establishing a strong online marketing foundation sets the rest of your marketing tactics up for great success.
If you want your business to have tremendous long-term success, contact Master Website Planners and schedule a consultation with our team of digital marketing experts!