Does it help your brand stand out from the competition?
In today's digital age most business owners understand that the establishment of a robust online presence is absolutely critical to their success. This requires that a company website is optimized for search engines, fully-integrated with your brand's social media platforms and has complete mobile capabilities.
Many web designers employ template-based or drag-and-drop website building services. There's a myriad of issues with these "cookie-cutter" web development platforms; your brand's uniqueness will suffer as a result of your template-based website, your ability to enhance search engine rankings via SEO is essentially non-existent and all result in a very generic-looking "cookie-cutter" website that lacks functionality and offers an online experience that is sub-par, at best.
These drawbacks all translate into a loss of sales. If potential customers either have a hard time finding your website or are simply unimpressed by the less than professional aesthetics and unintuitive user experience (uX), they will be far less likely to want to do business with your company.