When people use an online search engine to find a particular product or service that you provide, does your business come up in the top 3-5 results? Does it even appear on the first page? If not, why not?
With 97% of consumers utilizing online search engines when researching a product or service, it has never been more crucial to your business's success that your website ranks well on SERPs. The only way to climb search engine rankings, and build your page authority, is through a comprehensive Search Engine Optimization (SEO) of all content that appears across your digital platforms (websites, social media, blogs, etc.).
In order to remain competitive in this ever-evolving digital world, your business needs to be a highly visible and trusted resource on Google, Yahoo, Bing, YouTube and all other search engines.
Because Google updates its search engine algorithm approximately 500 to 600 times a year, it is essential to keep your website and other online content up-to-date with any such changes. A failure to do so will result in a drastic drop in ranking on search engine result pages that is often times very difficult to recover from.