With an abundance of different platforms and tools out there to help promote your business, one that might get lost in the shuffle is Google My Business. Although Google My Business is one of the less "glamorous" platforms, it's one of the most important.
Google My Business is a tool that allows business owners (or their marketing team) to manage/optimize their business profile on Google. Your Business profile is located within Google Maps. If your business performs well in local Google rankings, your business profile might earn a spot among the top three in Google Maps. Why is this so important? A recent study by Search Engine Watch showed approximately 60% of searchers prefer to select from the top three results in Google Maps! 30% of users prefer organic search results (located below Google Maps) and only 10% trust Google Ads.
In this blog, we'll discuss how Google My Business can help market your business while developing a great online reputation!
Enhances Local SEO
Just as Google has algorithms for Ad and website rankings, it has an algorithm that takes your Google My Business profile into consideration. Incorporating keywords, quality links, and populating your Google My Business profile with the correct content will help optimize your business from an SEO perspective.
Similar to Facebook, Twitter and Instagram, Google My Business allows you to upload images with a detailed caption/description and a link to your website. Your image needs to be sized correctly and the description should contain keywords to obtain the best SEO optimization. These things will help your business reach one of the sought-after top three positions in Google Map results.
Interact with Consumers
You can interact with consumers on your business profile in a number of ways:
- Respond to reviews
- Answer questions
- Enable direct messaging
- Set up associated alerts
Responding to reviews, whether positive or negative, is a great way to boost your company's online reputation. The way you respond to negative reviews actually says more about the character of your company than how you respond to the positive ones. Of course, you want to limit the number of negative reviews, but every company gets a negative one eventually, the most important thing is that you respond in a professional, courteous manner.
Highlight your Business
Your business contains extremely valuable information that you want a potential consumer to have immediately. The Google My Business dashboard can provide:
- Business hours
- A website link
- Menus (for restaurants)
- Sale items
- Covid-19 updates and more...
Anything that makes your company unique should also be displayed on your Google My Business.
The Google My Business dashboard is an extremely effective tool to help gain insights into your local search performance. You can see whether people found your business in Google Maps or in Google Search, a breakdown of actions taken on your listing and how your images are performing against others in your industry.
Master Website Planners
At Master Website Planners, we will manage your Google My Business page to help your business improve online exposure, gain a reputable online reputation and obtain beneficial insights about your business.
If you're ready to take your company to the next level, contact our experienced and knowledgeable digital marketing team today!