Does My Small Business Need to Hire a Digital Marketing Agency?

Mon, Oct 15th, 2018

We all know that a strong digital presence is absolutely vital to the success of any business. The tough part is actually creating, implementing and maintaining a sustainable marketing strategy that consistently fosters online engagement, grows your brand’s awareness and increases your online visibility. The following are 4 tell-tale signs that your business needs to enlist the services of an experienced, professional digital marketing agency:

1. You’re Far Too Overloaded Already

Every small business owner knows that their time is one of their most valuable commodities, and that it always seems to be in short supply! Even for seasoned professionals, digital marketing is, in all respects, incredibly time-consuming.

If you already feel like there aren’t nearly enough hours in the day, you should strongly consider allowing a digital marketing agency to take over your business’ online presence.

2. Your Business’ Website is Not Ranking Well on Search Engines

When people use an online search engine to find a particular product or service that you provide, does your business come up in the top 3-5 results? Do you even appear at all on the first page? If not, then your website and online content need some serious TLC! A digital marketing agency will utilize proven SEO techniques to give your business a big-boost on SERPs.

3. You Don’t Understand/Stay Up-to-Date on the Digital Marketing Industry

We’ve all heard, “If you’re not growing, you’re dying”; what you might not realize is that this is a particularly poignant and accurate commentary on the ever-evolving world of digital marketing. To be successful in your efforts to market your business online, it is an unequivocal necessity that you keep up with any/all new developments and industry trends. Agencies employ individuals who are truly passionate about digital marketing, they will keep you in-the-loop regarding new trends and emerging technologies, ensuring that your business will be an innovative industry vanguard.

4. A Local Agency Will Give You A Higher ROI Than Hiring a Comprehensive “In-House” Digital Marketing Team

The biggest advantage of hiring a local agency is that you get an entire team of industry professionals, each with their own unique area of expertise. The old adage “Jack of all trades, master of none” is especially applicable with regards to what you’re really getting when you bring a new employee on-board to manage all the various aspects of your online marketing strategy. On the other hand, marketing agencies have the resources, experience, and technical know-how to help you achieve online success.

In addition to having a whole team of dedicated and passionate marketing pros at your disposal, hiring an outside agency also makes far more financial sense. According to Glassdoor.com, the average salary for a “Marketing Manager” is $80,673 (not including the added cost of benefits); and that’s just for ONE employee…If you were to hire a complete team of experienced specialists, your annual commitment could easily reach nearly $1,000,000! Conversely, outsourcing your marketing needs to a local agency would be a fraction of that cost, while simultaneously yielding exponentially better results.

Let the pros at Master Website Planners expand your business’s digital footprint and maximize your true potential…