Most of us have heard and probably used the saying, "beauty is in the eye of the beholder". Which simply means, beauty doesn't exist, it is created by on-lookers or observers. For example, say you own an antique shop and you have a vase on display. You might think this vase is beautiful and worth a fortune. But weeks pass and potential customers walk right by the vase without taking a second look at it. Then ask yourself, what's more important? If I think the vase is beautiful, or if my customers do? Most of us would answer the latter.
When it comes to a website, the same theory applies. Many small businesses think they have a website that is "good enough" or will "get the job done". But what are the visitors to your website thinking? Are they finding what they are looking for in a reasonable amount of time? There's a myriad of variables that go into creating a user-friendly website. In this blog, we'll discuss what some of those variables are, why they are so important and why it's imperative to put your consumers' digital experience at the forefront of web design.
First and foremost, do people know you have a website? Are you ranking at the top of search engines organically? 40% of ALL search engine clicks go to the top three organic search results (including Google Ads). You wouldn't place a gorgeous and expensive vase that you want to sell in the back of the store, would you? If you're not on the first page of local search results, 75% of users won't even see the link to your website.
Whether you're searching on a desktop, phone or tablet, what do you do if the website doesn't load quickly? You back out and try again, or you move on and click on another company's website, correct? It turns out, 40% of people abandon a website if it takes more than three seconds to load. If your website takes six seconds or more to load, the user is 106% more likely to move on. A fast website can be the difference between making a sale and not.
Is the content on your website geared to what potential customers are looking for? Is there an appropriate amount of text with applicable images? Believe it or not, the users don't want to be told how great your company is on your website. They're looking to be educated on your services in a clear, concise manner. Yes, there are places on your website to post accomplishments and awards... but use them as accents, not the meat of the content.
Content is a critical component when getting visitors to stay on your site. Sharing interesting and informative blogs and videos is an excellent way to educate and entertain potential customers while establishing credibility.
Links that take you to the right place and load quickly are critical to the overall user experience of a website. For example, if someone is on the homepage of your website learning about the business, then they see the link to the specific service they were looking for, it's critical that the link takes them to the correct page. The average attention span of a website user is eight seconds. If there's a glitch in their experience, there's a good chance they are going to leave and search for another company.
Master Website Planners
The loading speed of your website, informative content and avoiding broken links will help your business rank better in search engines. As a business owner, try and remember to view your website from the perspective of a potential client. Creating a seamless experience, in addition to ranking well, will provide users with the necessary tools to make an informed decision about your company.
Master Website Planners has over a decade of experience creating fast, beautiful websites that rank well in Google, Bing and other search engines. Give us a call today and witness your leads, referrals and customers catapult to a new level!