With the first fiscal quarter of 2019 rapidly coming to a close, all forecasts and indications are that digital marketing has shown no signs of slowing down or stopping.
As such, many small business owners are taking a moment to re-examine their overall digital marketing strategy and focusing on how to best shift said strategy in a manner that will strengthen their digital marketing efforts for the upcoming year.
Here are the top three emerging technologies and digital marketing strategies that are beginning to emerge as the “must-watch” digital marketing industry trends.
Social Media Will Become All About Two-Way Conversations
Historically, small businesses have often viewed their social media pages as a digital advertising platform of sorts; posting content that was created, and thusly disseminated as such, with the sole focus of conveying a very specific, one-way message from their business to the target demographic, often in a very sales-y tone at that.
However, with last year’s algorithm changes to Facebook’s Newsfeed and the overall trend of social media platforms prioritizing content that sparks conversation and drives engagement, brands will need to shift their strategy towards content that helps them engage with their audiences and better gauge their wants and needs. There will also be an increased focus on social listening and cultivating personal, online relationships between a brand and their customers.
Video Content Will Become Optimized for Search Engines
Search Engine Optimization (a.k.a. SEO) is an essential part of any business’s digital marketing strategy. A strong SEO strategy helps to ensure that your business’s content is prioritized by search engine algorithms and that your ranking stays intact. However, since search engines are constantly updating and revising their algorithms, it is of paramount importance that your SEO strategy is constantly adapting to these changes.
So, what does all this talk about SEO have to do with video content? Well, video content is shared nearly 1,200% more than both links and text combined. So, if you are producing engaging video content that has the ability to forge strong emotional connections with your viewers, they are already far more likely to reach a larger number of viewers than any other type of content; therefore when you begin to refine your video content to include relevant SEO data, you can greatly increase both your ability to engage with more viewers and improve your brand’s overall visibility online.
Email Marketing Will Become More Personalized
More and more, modern consumers all across the world are looking to connect online with brands in a more individualized and personal manner.
This goes back to the concept of building emotional connections between your brand and your target audiences. Taking a little bit of extra time to divide your email list into specific market segments and then creating content that is individually catered to each segment’s stage in the buyer’s journey or demographic information can really help you build and cultivate the meaningful relationships that your brand needs to truly take your email marketing to the next level. This sort of individualized attention not only shows your loyal customers that they are appreciated, but also that your brand sees them each as the truly unique individual they are. If done correctly, making the effort to add a personal touch to your email marketing strategy can reap big rewards by doing wonders for your brand loyalty and can even help to encourage fans to become outspoken advocates for your brand.
Make sure that your small business stays at the forefront of the ever-evolving digital marketing industry! Let the pros at Master Website Planners help you expand your business’s digital footprint and maximize your true potential online by helping you generate new leads, garner more referrals and drive your sales online.
Contact us today to schedule your FREE consultation! (239) 495-9999