If I were to ask you what the ideal marketing strategy would produce, most business owners would say, sales. They aren't wrong, the goal of any marketing strategy is to increase exposure, in turn, increasing revenue. But most people don't know the inner workings of an effective online strategy. In our industry, it's important to stay away from people who claim to be "marketing experts" when in reality, they are far from it. These individuals can take your digital oasis and turn it into a digital disaster.
But in this blog, we're not going to discuss the downfall of a company's online exposure, but rather, what goes into creating an organized, creative and highly functional online presence.
Planning Your Digital World
Planning your online presence is a very strategic and thought-out process. In our initial meeting with a client, we'll go over your expectations, budget, areas of concern from past experiences, general information about your business, etc. We will then present an overview of how our services can help fix your digital world and produce results for your company.
After the meeting, our team gathers together and discusses what strategies will be most effective; taking all of the client's needs, goals, and budget into consideration. Then, our online marketing professionals begin to create strategies that can be implemented via web design, social media, and SEO.
Creating Your Digital World
Have you ever worked with a marketing company and all they did was build a template website, then disappear? Let us tell you something, it requires much more than that to see results on the web. To create your very own digital oasis, it requires:
- Extensive research
- Quality website content
- Engaging social media content
- Populating the proper directory listings
- Implementing Google My Business strategies
- Producing informative, fun and eye-catching videos
- Proper website design and structure (front end and back end)
If you've worked with a marketing agency that didn't do these things, it might sound like a lot, but quite frankly, this is just the tip of the iceberg of what can be done online to help your business. Our team will work tirelessly to create the marketing content your company deserves.
Launching Your Digital World
Over the past 11 years, we have witnessed websites and social media platforms that we wouldn't have launched if our lives depended on it... links that take you to inappropriate websites, blurry images, and misspellings everywhere you look.
Before we launch any of your work, it's without a doubt grammatically correct and visually pleasing. Before we launch anything, we look at it from the perspective of a potential customer. If a visitor is on your site searching for a product or service, will they be able to find it easily? Will the links take them where they need to go? There is an endless list of questions we develop and answer from the perspective of a website user to ensure their user experience is second to none.
Managing Your Digital World
Once your digital world has been launched, it's essential to have a team of marketing professionals managing it regularly and correctly:
- Is the content on your website updated regularly? (Images and Text)
- Do your social media posts have a purpose?
- Are videos being taken and uploaded consistently?
- Are reviews being answered in a kind, professional manner?
- If there is an issue on your website, Google, or social media, do you have an experienced team to back you up and solve the problem?
Truth be told, managing an online presence is a full-time job, when done correctly. An inexperienced online marketer will tell you they will do the job for a significantly cheaper price. When in reality, they don't know how to keep up with Google's ever-changing algorithm.
Master Website Planners
At Master Website Planners, we have 25 years of combined experience in the digital marketing field. We've seen woeful websites, sloppy strategies, and overall digital debacles. We have the knowledge and determination to transform these unfortunate online situations into a wonderful digital oasis for your business.
Whether your company is absent online and you're looking to get started, or you have a digital debacle on your hands that needs to be reversed, give us a call today and schedule a consultation with our team of digital marketing professionals!