Have you ever heard the saying, "If you aren't moving forward, you're moving backward"? For extremely motivated business owners in competitive industries, this saying will definitely hold true. Small businesses all across Southwest Florida are looking for new strategies to separate themselves from the competition.
One of the best ways to do this is to hire an experienced and knowledgeable digital marketing agency. Ensuring your small business has a strong online foundation has never been so important. In 2020, nearly 63% of all small businesses had a website, and that number is only going to increase. Simply having a website isn't good enough in this day and age to promote your business. It requires strategic research, planning, implementation and management on multiple platforms for your company to be competitive online.
That being said, most business owners don't have the time to stay up-to-date with marketing trends and market their businesses effectively because they are insanely busy running their company. This in and of itself could be a reason to hire a marketing agency, but our goal is to show you how the right marketing team can help your business flourish in 2021 and beyond.
In this blog, we'll discuss 4 reasons why business owners should hire a digital marketing agency to promote their company.
1. You Want to Grow Your Business
The most common reason small business owners hire a digital marketing agency is they want to grow their business. The goal for most business owners is to gain more clients/customers, hire more employees, move into a nicer building/office space, and eventually offer benefits to your employees.
The best way to do this is to market your company where people are looking for businesses in your industry! Whether it's on Google or social media, the local community is always searching for products and services online. In fact, approximately 90% of the population uses Google and 60% actively use Facebook!
2. Your Business Doesn't Rank Well On Google
When searching for your business on Google, are you in the top three to five results? Is your business even on the first page? About 40% of all search engine clicks go to the first three to five organic results, and 70%-75% of users never click past the first page of Google.
An experienced digital marketing agency will help your business move up in search engine rankings, which will give your company more exposure.
3. You Want to Reach a New Demographic
Whether your business never had a website and you're starting from scratch or you've never had any success getting new customers online, an experienced digital marketing team could help you tap into a whole new customer base. From 2017 to 2019, there was a 900% increase in "Near Me" searches. For example, "Italian Restaurant Near Me" or "Pool Service Company Near Me". Businesses taking advantage of this upward trend are seeing tremendous value in their digital marketing investments.
4. Better Value Than Hiring an In-House Marketing Employee
Opting to hire a digital marketing agency instead of hiring an in-house marketing employee provides a much better return on your investment. Did you know, the average salary for a marketing manager in Southwest Florida is nearly $100,000?! This means that this particular individual should be providing that type of value to the company. FYI, that seldom happens.
When you hire an experienced team to manage your online presence, the vast majority of the time, your company won't have a problem seeing an impressive Return On Investment (ROI).
Master Website Planners
So, if you want to grow your business, gain online exposure, and reach a new audience, all for a tremendous VALUE, contact the digital marketing experts at Master Website Planners! We've enhanced the digital footprint for countless businesses in Southwest Florida... and yours could be next!