Starting a new company can be both one of the most rewarding and stressful things you will ever do in your professional career. You must make decisions on a regular basis that can make or break your dreams of being your own boss and everything it entails. In this blog, we will give you a few things to strongly consider before launching your online marketing strategy.
One of the most important things to understand with any form of marketing is that it’s meant to “Enhance” not “Create” a business. A website, social media account or even high placement in the search engines is not a replacement for:
- Providing a good product/service
- Having a solid business plan
- Ability to effectively manage budget
- Understanding demand for your product of service
When you are not a tech guru, it’s easy to get lost in the world of technology and not know how to market your idea. But the reality is that an effective marketing strategy just builds on top of what you already have. If your product or service is selling well offline, then it has a much better chance of succeeding online.
If you are struggling to sell offline (or not selling at all), then it may be a sign that you need to modify your business plan before taking it online.
One important thing about sales is that you must Convince, not Tell. This is a very common misconception. The idea that simply sticking an ad somewhere will/should automatically bring more sales. This is where the topic about technology finally arrives in this conversation. In the past, ads were one of the only options people had to learn about a new company. Today, people can find multiple companies in their area, research and compare them faster and more efficiently than ever before.
Simply advertising a sale is not good enough. You must have content online that will Convince people to buy your product or service. Bigger companies can get away with putting an ad that says “50% off SALE!” because they have already built credibility and name recognition, they have already Convinced the audience to buy into their product or/service.
If you can effectively Convince the consumer of your product or service offline, online marketing can allow you to do that with a much wider audience which can lead to increased revenue. A good online marketing company can effectively display your message to a wider audience and do so in the most efficient way possible. Not having a clear business plan, qualifications, good product or service, or ability to differentiate yourself from the competition will cause any marketing strategy to be less effective.