Online Marketing is a Marathon Not a Sprint. When it comes to marketing your business online, it's important to understand that success is a marathon, not a sprint. We all would like to achieve success fast but there are benefits to thorough and consistent work.
One common mistake is to choose a cheap web developer in an effort to save money. However, this can often lead to subpar results. A low skilled web development job can result in a website that doesn't function properly, looks unprofessional, and doesn't rank well on search engines. This can ultimately cost you more money in the long run as you try to fix the problems.
It's important to remember that success takes time and consistency. Choosing a quality web developer may cost more upfront but it will pay off in the long run with a better functioning website that helps your business succeed.
Ads That Go Nowhere
You may create an ad right off the bat but where is your ad sending them to? Do you have a business plan, target audience, landing page, and quality website? Your ad may get some attention but if you don't put the time and work into what is needed to get them to convert you are essentially wasting your money.
You wouldn't put a "For Sale" sign in front of your home and expect it to sell right away without any other effort. The same goes for ads. Just because you create an ad, it doesn't mean people will automatically buy from you. You need to have all the other pieces in place to make sure your ads are effective.
Creating Quality Content
If you want people to find your website and stick around, you need to create quality content. This content can be in the form of blog posts, articles, videos, white papers, etc. Anything that is informative and useful to your target audience. This content needs to be well written and offer value if you want people to keep coming back for more.
Additionally, your website should be designed in a way that is easy to navigate and looks professional. If your website is hard to use or doesn't look trustworthy, people will leave and find another site that meets their needs.
SEO Is Important
Search engine optimization is important if you want people to be able to find your site. There are many factors that go into SEO but some of the most important ones include keyword research, title tags, meta descriptions, header tags, etc. Optimizing your website for search engines will help ensure that people can find you when they are searching for terms related to your business.
Another important factor in online marketing is building relationships. This can be done through social media, networking, and other methods. By building relationships, you are creating trust and credibility which are important when trying to sell something.
People are more likely to buy from someone they know and trust than from a complete stranger. If you can build relationships with your target audience, you will be more successful in selling to them.
High Turnover Due to Unrealistic Expectations
Did you replace your web developer that provided you results for someone new that came along telling you they could provide the exact same services for a cheaper price? Different web developers have vastly different skill levels, experiences and processes. If you had a good developer but replaced them with a less experienced and skilled one, not only will you NOT continue to make progress but actually have a lot of the progress you already made undone.
Using "Black Hat" SEO
Being on top of the search engines can be a great way to promote your business. Getting to the top, however, requires quality work to be done over time. Some web developers attempt to use shortcuts called "Black Hat" SEO to get to the top of the search engines but these tactics will result in more harm than good when it comes to ranking.
Not only will your site be penalized by the search engines but you may also get blacklisted which will make it nearly impossible for people to find your site.
Why Choose Master Website Planners?
At Master Website Planners we focus on building your brand over time with quality web development, SEO and we can even implement ads. If you want to achieve success online, contact Master Website Planners today! We can help you build your brand and achieve your marketing goals.
Reach out to us at firstname.lastname@example.org or call 239-495-9999 today!