The number of people purchasing online has grown tremendously and is expected to continue to grow. Another area of growth is online store competition and with shoppers having so many choices your online store has to stand out.
Another area to consider is how many people are shopping online. According to Device Atlas, 29.7% of all U.S. sales were done on mobile devices. Mobile ad spend in the U.S. will grow from $28.47 billion in 2015 to $40.24 billion in 2016, eMarketer estimated.
Internet Retailer reported that web sales for 2015 reached a staggering $341.7 billion which is an almost 15% growth from the year before. 2016 online sales are expected to reach $523 billion in the U.S. due to more consumers shopping online with mobile devices.
What shopping cart platform are you using and how easy is it for your customers to navigate (the whole process from searching for products to checkout)?
How many items do you sell?
How are you displaying these items?
Is your online store mobile friendly?
What makes you different from your competition?
How are you monitoring traffic and how people are finding you?
How are you addressing abandoned shopping carts?
Are you capturing a mailing list and if so what are you doing with it to drive more sales?
Let's work together to make your online store stand out from your competition and increase online sales so that you can get your piece of the ecommerce pie.